How to Get Backlinks to Your Site Types of backlinks
01.What are backlinks?
02.They can help you rank higher
03.Backlinks are one way Google finds new pages
04.They help boost your trustworthiness and credibility
05.They send referral traffic to your site
06.Backlinks indicate trust
07.They show your popularity
08.Types of backlinks
09.ways to earn backlinks to your site
01.What are backlinks?
What about links why they're important understanding backlinks and their role in your strategy and how to get backlinks to your site let's go hey folks Tristan Jarmon here and let's dive straight in and look at what backlinks are Google confirmed back in 2016 that low in content backlinks are one of the two most important signals used to rank websites you need to be paying attention to these if you want to be growing your website's traffic from Google if you're new to SEO and backlinks and you're looking to increase traffic you need to understand their importance so what are backlinks they're links from third-party sources that point your website or a link from a page on a website that links to a page on another website in SEO they referred to as inbound links incoming links external links or outbound links but why are backlinks so important there's no denying that they're an important area to focus your efforts on improve
02.They can help you rank higher
Why they can help you rank higher on Google and other search engines but without great backlinks pointing to your site you'll be missing out on one of the most important ranking factors they also help show you're a trusted Authority in your industry and deserve to rank at the top of search for key search terms a study by backlinko demonstrated the higher number of backlinks did correlate with the higher rankings on Google for links to help you rank higher you need to make sure that you're earning quality links and avoid those ones that violate Google's webmaster guidelines
03.Backlinks are one way Google finds new pages
One way that Google finds new pages Google uses links to find new web pages this is one of the main ways that content is discovered crawled and indexed a link from a trusted source will help you be indexed by Google faster meaning you should also rank quicker
04.They help boost your trustworthiness and credibility
help boost your trustworthiness and credibility from an SEO perspective great links from authority and trusted sources can help you to rank higher but also help to boost your trustworthiness and credibility let's say you're a tech startup and there's a good chance not too many people would have heard of you yet now imagine you get a piece of press coverage and a link from TechCrunch this is some serious credibility boosting here but if you went on to get a link from the BBC tech radar and wired as serious Authority talking about you and sending you traffic even if we take away the SEO value having journalists and editors at key publications choosing to link to you goes a long way to show people and talking about your business and that's worth its weight in gold they can send referral traffic to your page
05.They send referral traffic to your site
while links are being used as a ranking factor for google remember links a great way to send valuable traffic to your site relevant press coverage can actually send interested readers to your site and introduce new audiences to you that could in turn turn them to customers and traffic like this could actually be used in remarketing lists across paid channels making your referral traffic work harder for you understanding the traffic potential of a link is also a great way to qualify whether a link is valuable think about whether that link could drive traffic from your key audience now let's know yuan and look at understanding backlinks and their role in your strategy this can be broken down into two parts trust and popularity now let's have a look at trust paying attention to links is key if you want to drive SEO success as Google and other search engines use them to understand the authority of a page think of them as an online reputation of a website with a link from website a to a link to website B being seen as a vote of trustworthiness
06.Backlinks indicate trust
example so you have five people who didn't know each other or recommended a particular takeaway as best in your city you'd likely trust to be able to order a good takeout from there this is because multiple individuals have vouched for it popularity it's something that Google views backlinks as votes of popularity for website or web pages and remembering the studies have shown a strong correlation between the higher number of backlinks to the higher rankings here's an example of the battling see this link on wide review to the Go Pro it points from an article and wired to a product page on the Go Pro website
07.They show your popularity
one a gopro's backlinks is from an authority publication which could also drive a lot of traffic any link from somebody else's website to yours is a bad link but not all bad links are created equal just you trust a recommendation from someone who you respect over someone you've never met before Google trust backlinks from trusted authority websites over ones that a less trustworthy or unknown sites this trust comes in the form of PageRank one of Google's algorithms which evaluates the quality and quantity of backlinks pointing to a page determine the relative score of the pages importance and authority further to understanding backlinks in their role in your strategy let's go and take a look at different
08.Types of backlinks
types of backlinks we've already discussed that not all backlinks are the same and here are some of the different ones and types that you need to pay attention to and understand nofollow links we've already shared that links are like votes for trusted resources but what do you do if you don't want to voucher a website but you still need to link to it then a nofollow attribution link should be used in this instance as it will inform Google and other search engines that you shouldn't be passing trust or PageRank sponsored links with the introduction of sponsored attributed links in 2019 it means that sponsored links can now be labeled as such if money a product or service has changed hands in return for a link a real sponsored attribute should be added to inform Google of this user-generated content links using another of the new attributes rolled out in 2019 the user generated content attribution is for links in comments forum threads
09.ways to earn backlinks to your site
how do you actually go about building backlinks to your website there's many tactics and ways you can start easily earning great links today but remember you shouldn't be buying links but earning them let's look at these seven easy ways you can use today to earn links to your website you can ask your suppliers to link to you if you sell other people's products you'll find that many of your suppliers web sites include up where to buy or a stockist page with details and links for each you may find that you're not included on these lists and typically they're not updated very often so find the stockers page on your suppliers website and if you're not included reach out to your contact and ask to be added use Harrow to respond to requests from journalist herro help a reporter out is an established platform where journalists seek sources and quotes from upcoming stories so not to receive three source requests every day Monday to Friday which are relevant to you and your clients industry or your industry and if there's a request which matches your experience send a response by the stated deadline and if yours is accepted you'll have a good chance you will earn a link as a word of warning though not every submission is successful in earns links so make sure you only respond
when you can add value through your experience and be clear that you would expect to be credited with a link using these specific directories most industries and niches have directories that recommend and showcase companies operating in that sector you'll also find local variations of these exist in many towns and cities turning brand mentions into links businesses can find themselves being covered in the press from x time be that because of a new product service launch new hire or a charity drive whatever the reason it's not uncommon for mentions in the press to not be linked but the hard works done securing the coverage it's always worth following up with a journalist or an editor when you've been mentioned in the press without a link and asking them to add in while some won't some will and it's a really great way to earn some quality links you can also monitor your brand mentions
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